A Bottle of Wine or Flood Preparedness?

March 8th, 2010

A bottle of wine or flood preparedness?  Sounds like an absurd question with an obvious answer.  But, think twice, especially if you are looking for a powerful marketing tool or closing gift for a client.

The news media and government agencies keep reminding us that we will have a flood or other disaster and should be prepared now.  You cannot see experiencing a flood unless you win the lottery and move to the beach or buy lakefront property.  Those people have floods.

Actually, all homes can flood.  Growing up I can remember an upstairs neighbor who let their bathtub overflow and a whole line of apartments had water damage and flooding.  A friend of mine recently moved his family into a trailer next to their home because they had a flood.  Their upstairs washing machine water hose disconnected and while everyone was at work and school water ran through the walls and pooled in the kitchen and basement damaging 75% of their home.

Driving is a time we all are likely to experience flooding.  Our aging infrastructure increasingly floods.  Pot holes turn into lakes when it rains and the trenches next to roads are overgrown with weeds forcing water onto roadways.

In fact we are all at risk for flooding.  Be especially careful when driving during heavy rain or near swollen rivers.  The National Weather Service has a campaign called Turn Around  Don’t Drown.

“Each year, more deaths occur due to flooding than from any other thunderstorm related hazard. Why? The main reason is people underestimate the force and power of water. Many of the deaths occur in automobiles as they are swept downstream. Of these drownings, many are preventable, but too many people continue to drive around the barriers that warn you the road is flooded.  Whether you are driving or walking, if you come to a flooded road, Turn Around  Don’t Drown. You will not know the depth of the water nor will you know the condition of the road under the water.”[1]

Help your customers, friends and your family be prepared for a flood or other disaster by giving them the gift of safety.  All of our Ready Gift Boxes include educational information and essential supplies that can be immediately applied to lessen their impact of any disaster.  Plus, you really do not need to be the person who gives another bottle of wine.


[1] NOAA National Weather Service information

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